Monday, September 13, 2010

The Real Thing

7 Years ago when I first came to Hollywood, stars a twinkle in my blue eyes, I brought my hot off the press screenplay with me, THE REAL THING.  An action-packed dark comedy about a Coca-Cola addict.

Hero of the tale is Reverend Fear.  He's the smarmy head a drug rehab clinic. He looks down on the junkies he treats. One day Coca-Cola is discontinued and Reverend Fear then learns what it feels like not to be able to get his fix. There's a fizzy mix up as the preacher tries to buy Coca-Cola on the black market... but ends up instead with a huge shipment of, you guessed it, coke. 

Logorama from Marc Altshuler - Human Music on Vimeo.

Surprise! No Hollywood studio bit.  One lower level exec worried Coke would sue.  Doh!  Someone can be addicted to this blog if it's good enough.

What's your take?  Could Coke sue for making a fictional tale involving their product, which is perhaps in fact addictive for the sugar/corn syrup and caffeine?  Any experts out there with some free legal advice for a free can of Coke? And if Coke did sue, wouldn't that be awesome publicity?

That's why when I saw this video that lambastes every corp in America I really got a thrill.  These are the kind of ballsy in-your-face producers I need to get the script for THE REAL THING to.  Oh, and yeah, this short won the Oscar and opened Sundance.

Sip on that Coca-Cola.

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